It is acceptable in the marketing research industry to send out RFPs and ITBs just to get feedback from marketing research firms on how they would design the research needed to solve the problem or opportunity.

Question

Quizplus · Accepted Answer

Sending out RFPs and ITBs just to get feedback on research designs without the intention of hiring a research firm is not ethical and could be seen as wasting the time and resources of these firms. It is important to have a genuine intention of hiring a firm for the project before sending out an RFP or ITB.

It Is Acceptable in the Marketing Research Industry to Send