Researchers must resist the temptation to "go along" with the first problem definition suggested.
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Q45: Marketing researchers may take the symptoms provided
Q46: There is always some cause(s)for a change
Q47: Symptoms are changes in the level of
Q48: Control systems that monitor performance against objectives
Q49: It is acceptable in the marketing research
Q51: Management's ability to recognize opportunities is increased
Q52: Opportunities and problems have the same consequence
Q53: When there is a gap between what
Q54: The marketing researcher plays an important role
Q55: Once a researcher knows what decision a
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