The marketing researcher plays an important role in problem definition when management asks the researcher for help in defining the problem. Researchers do not play an important role in problem definition when management has already defined the problem.
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Q49: It is acceptable in the marketing research
Q50: Researchers must resist the temptation to "go
Q51: Management's ability to recognize opportunities is increased
Q52: Opportunities and problems have the same consequence
Q53: When there is a gap between what
Q55: Once a researcher knows what decision a
Q56: When management has not already defined the
Q57: It is important for researchers to examine
Q58: Probable causes create decisions that managers must
Q59: When ITBs or RFPs are used, it
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