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Q Scores Measures the Appeal of Different Performers Such as Actors/actresses

Question 17

Multiple Choice

Q Scores measures the appeal of different performers such as actors/actresses, announcers, sports celebrities, and so on. The ratings of different performers are made available to all subscribers, so a client firm may be in a better position to select a company spokesperson for their company. Q Scores is an example of:


A) syndicated data
B) standardized services
C) Entertainer Employment Act Services
D) Customized services
E) Nielsen services

Correct Answer:

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