Which of the following was discussed in the textbook as a firm that tracks consumer attitudes?
A) ConTrak.com
B) Consumer Attitudes America
C) the Harris Poll
D) the Nielsen TV Index
E) Arbitron

Name: Which of the following was discussed in the textbook as a firm that tracks consumer attitudes? A) ConTrak.com B) Consumer Attitudes America C) the Harris Poll D) the Nielsen TV Index E) Arbitron
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Question

Quizplus · Accepted Answer

The textbook specifically mentions the Harris Poll as a firm that tracks consumer attitudes.

Which of the Following Was Discussed in the Textbook as a Firm