Which of the following market tracking studies provides members of its panel with an ID card they present at checkout counters in grocery and drugstores?
A) BehaviorScan
B) Scantrack
C) DEMOScan
D) Procision
E) PRIZM

Question

Quizplus · Accepted Answer

BehaviorScan is a market tracking study that provides panel members with an ID card to present at checkout, allowing for the collection of detailed purchase data.

Which of the Following Market Tracking Studies Provides Members of Its