Which of the following would be best for providing information on members of the consumer market?
A) the Gallup Poll-B2C Division
B) Consumer-to-Consumer Profilers, Inc.
C) Dun's Market Identifiers (DMI)
D) NAICS
E) VALS

Question

Quizplus · Accepted Answer

VALS (Values and Lifestyles) is a well-established psychographic tool that categorizes consumers based on their values, attitudes, and behaviors. It provides in-depth information on members of the consumer market, such as their buying habits, media preferences, and lifestyle choices. The other options either focus on specific aspects of the consumer market or provide more general information.

Which of the Following Would Be Best for Providing Information