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To Gain a Competitive Edge, a Commercial Flower Grower Seeks

Question 37

Multiple Choice

To gain a competitive edge, a commercial flower grower seeks a technology solution that will improve productivity, quality, customer satisfaction, and profits. Which of the following actions would provide the best results within one year?


A) Contract with a call center to handle customer complaints.
B) Set up an informational Web site to display flowers available.
C) Implement a GIS mapping system to more effectively allocate growing space based on growth requirements of the flowers, soil conditions, sunlight, and irrigation channels.
D) Provide field workers with portable devices for recording flower growth, quality factors, and yield-for downloading nightly to a program to compute productivity, quality status, and potential yield by type of crop and when it will be available for shipment.

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