Petty and Cacioppo maintain that as long as people have a personal stake in accepting or rejecting an idea, they will be much more influenced by the characteristics of the persuader than by what the message says.

Question

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Petty and Cacioppo's Elaboration Likelihood Model suggests that when people have a personal stake, they are more likely to engage in central processing, focusing on the content of the message rather than the characteristics of the persuader.

Petty and Cacioppo Maintain That as Long as People Have