The elaboration likelihood model provides an absolute standard for distinguishing between cogent and specious arguments.

Question

Quizplus · Accepted Answer

The elaboration likelihood model (ELM) is a theory about how people process persuasive messages, focusing on the routes of persuasion (central and peripheral), but it does not provide an absolute standard for distinguishing between cogent and specious arguments.

The Elaboration Likelihood Model Provides an Absolute Standard for Distinguishing