The promotion of nutritional advantages increases sales. When Kellogg's high-fiber cereals first added health claims about cancer prevention and dietary fiber to their package label, sales increased 47 percent within the first 6 months.

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The statement is true as it provides a specific example where Kellogg's high-fiber cereals experienced a significant sales increase after adding health claims to their packaging, indicating that promoting nutritional advantages can boost sales.

The Promotion of Nutritional Advantages Increases Sales