Question 1

Food and beverage advertisers collectively spend about $10 to $12 billion each year to reach children and youth. Of that, more than $1 billion is spent on media advertising to children through television.

Accepted Answer

The statement is consistent with reports indicating that a significant portion of food and beverage advertising budgets is allocated to targeting children and youth, with over $1 billion spent on television advertising alone.

Question 2

Conducting a competitive analysis for marketing research could be done on Coca-Cola and Pepsi because they are similar products that are in competition.

Accepted Answer

Coca-Cola and Pepsi are both major players in the soft drink industry, offering similar products, making them direct competitors suitable for competitive analysis in marketing research.

Quiz 17: Marketing Nutrition Programs and the Role of Food Industry in Food Choice

Food and beverage advertisers collectively spend about $10 to $12 billion each year to reach children and youth. Of that, more than $1 billion is spent on media advertising to children through television.

Conducting a competitive analysis for marketing research could be done on Coca-Cola and Pepsi because they are similar products that are in competition.