The information gathered through which process will help identify channels of communication, the best "tone" for a message, themes to emphasize, potential spokespersons or influential social models, and the knowledge levels and attitudes of your audiences concerning the health issue?
A) Ecological research
B) Experimental research
C) Observational research
D) Formative research

Question

Quizplus · Accepted Answer

Formative research is used to gather information to help design effective communication strategies, including identifying communication channels, tone, themes, spokespersons, and understanding audience knowledge and attitudes.

The Information Gathered Through Which Process Will Help Identify Channels