In the four-stage planning approach for communications campaigns, which stage includes beginning communications activities as planned, tracking exposure among the target audiences, and determining whether adjustments to the program are necessary?
A) Stage 1: Planning and Strategy Development
B) Stage 2: Developing and Pretesting Concepts, Messages, and Materials
C) Stage 3: Implementing the Program
D) Stage 4: Assessing Effectiveness and Making Refinements

Question

Quizplus · Accepted Answer

Stage 3: Implementing the Program involves executing the planned communication activities, monitoring exposure among target audiences, and making necessary adjustments to ensure the campaign's effectiveness.

In the Four-Stage Planning Approach for Communications Campaigns, Which Stage