When outcome relevance is _______ people are more likely to ___________.
A) low; engage in central route processing
B) low; engage in peripheral route processing
C) high; engage in peripheral route processing
D) high; use heuristics

Question

Quizplus · Accepted Answer

When outcome relevance is low, people are more likely to engage in peripheral route processing because they are less motivated to invest effort in processing the message deeply.

When Outcome Relevance Is _______ People Are More Likely to ___________

When Outcome Relevance Is _ People Are More Likely to _____