Dan is watching television and is highly motivated to process a message delivered by a political candidate.However,he is distracted by loud noises outside his house.In this circumstance,Dan is likely to process the candidate's message:
A) through the central route.
B) through the peripheral route.
C) through controlled processing.
D) by carefully considering the quality of the arguments.

Question

Quizplus · Accepted Answer

When Dan is distracted, he may be less likely to engage in careful, systematic thinking about the political candidate's message. Instead, he may rely on peripheral cues, such as the candidate's appearance or likability, to make a judgment about the message. This suggests that he is processing the message through the peripheral route.

Dan Is Watching Television and Is Highly Motivated to Process