A message promoting a new tax credit for first time home buyers is more likely to affect people who are thinking about buying their first home because:
A) they have higher outcome-relevant involvement.
B) they have significantly lower outcome-relevant involvement.
C) they have slightly lower outcome-relevant involvement.
D) they have lower outcome-relevant involvement and therefore are more likely to process information through the central route.

Question

Quizplus · Accepted Answer

People who are thinking about buying their first home have higher outcome-relevant involvement because the tax credit specifically applies to them and can potentially impact their decision-making process. As a result, they are more likely to be attentive to messages related to the tax credit and may be more motivated to process the information through the central route.

A Message Promoting a New Tax Credit for First Time