Joe is gearing up to deliver a campaign speech to a group of individuals who he believes have a high need for cognition.Prior to delivering his speech,Joe should focus his efforts on which of the following?
A) Developing a strong argument for his views
B) Preparing a very long speech
C) Dressing very attractively
D) Preparing a very short speech

Question

Quizplus · Accepted Answer

Since the audience has a high need for cognition, they will be more engaged with a well-thought-out and logical argument. Therefore, Joe should focus on developing a strong argument for his views. A long speech may be too much for this group and may cause them to disengage, while dressing attractively will not necessarily enhance the content of the speech. A very short speech may not provide enough information for this type of audience.

Joe Is Gearing Up to Deliver a Campaign Speech to a Group