Persuasion in Western culture may be easier than in some other cultures because:
A) Western culture emphasizes a broad sense of self.
B) Western culture emphasizes collective attitudes and beliefs.
C) Western audiences always use peripheral route processing.
D) Western culture emphasizes the attitudes and beliefs of the individual.

Question

Quizplus · Accepted Answer

Western culture emphasizes the individual, which means that attitudes and beliefs are more likely to be based on personal values and experiences. This can make persuasion easier because individuals may be more open to changing their attitudes and beliefs based on their own personal reactions and experiences. In contrast, in cultures that emphasize collective attitudes and beliefs (such as some Eastern cultures), it may be more difficult to persuade individuals to change their attitudes and beliefs because they may prioritize the opinions of the group over their own personal reactions.

Persuasion in Western Culture May Be Easier Than in Some