A political candidate sends a signed picture to everyone in her district,along with a letter soliciting campaign donations.This candidate is employing the ____________ tactic.
A) reciprocation
B) social proof
C) the sleeper effect
D) scarcity

Question

Quizplus · Accepted Answer

The candidate is using the principle of reciprocation by sending a signed picture to everyone in her district. This principle states that people are more likely to comply with a request if they feel they owe something to the person making the request. By sending the signed picture, the candidate is creating a sense of indebtedness in the recipients, making them more likely to donate to the campaign.

A Political Candidate Sends a Signed Picture to Everyone in Her