In order to improve a campaign advertisement so that it is more appealing to someone with low need for cognition,you could:
A) make the advertisement longer.
B) make the advertisement more intellectually stimulating.
C) use a more attractive source.
D) elaborate on all of the complex issues involved in the campaign.

Question

Quizplus · Accepted Answer

Using a more attractive source would be the best choice for appealing to someone with low need for cognition. This is because low-need for cognition individuals tend to rely on peripheral cues, such as the attractiveness or likability of the source, rather than the content of the message.

In Order to Improve a Campaign Advertisement So That It