Consistency involves closing three gaps. When employees see the brand differently to external stakeholders, what gap is this?
A) Culture-identity
B) Culture-image
C) Identity-image
D) None of these
Correct Answer:
Verified
Q3: Consistency involves alignment between customers/stakeholders, employees and
Q4: Consistency involves alignment between customers/stakeholders, employees and
Q5: Consistency involves alignment between customers/stakeholders, employees and
Q6: Consistency involves closing three gaps. When external
Q7: Consistency involves closing three gaps. When employees
Q9: Why do gaps between the brand's image
Q10: Why do gaps between the brand's image
Q11: Why do gaps between the brand's identity
Q12: What is involved in a brand audit?
A)
Q13: A customer journey analysis involves examining which
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents