Why do gaps between the brand's image and the firm's culture emerge?
A) The firm's marketing is not working correctly
B) Staff have little connection with users
C) The brand's users do not fit the identity
D) All of these
Correct Answer:
Verified
Q5: Consistency involves alignment between customers/stakeholders, employees and
Q6: Consistency involves closing three gaps. When external
Q7: Consistency involves closing three gaps. When employees
Q8: Consistency involves closing three gaps. When employees
Q9: Why do gaps between the brand's image
Q11: Why do gaps between the brand's identity
Q12: What is involved in a brand audit?
A)
Q13: A customer journey analysis involves examining which
Q14: Stakeholders are important for ensuring consistency. Who
Q15: Stakeholders are important for ensuring consistency. Who
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