Customer relationship management enables companies to provide excellent real-time customer service through the effective use of ________.
A) reports from mystery shoppers
B) survey data from customers who have defected
C) market research
D) demographic trend data
E) individual account information

Question

Quizplus · Accepted Answer

Customer relationship management relies on individual account information to track customer interactions, preferences, and purchase history in real-time, allowing companies to personalize and improve their customer service. While market research, demographic trend data, and survey data from defected customers can inform broader customer service strategies, they do not provide the same level of real-time insights as individual account information. Reports from mystery shoppers may also be useful for identifying gaps in customer service, but they do not provide the same level of data as individual account information.

Customer Relationship Management Enables Companies to Provide Excellent Real-Time Customer