A ________ customer is a person, household, or company that over time yields a revenue stream that exceeds by an acceptable amount the company's cost stream of attracting, selling, and servicing that customer.
A) semi-profitable
B) target
C) profitable
D) niche
E) unprofitable

Question

Quizplus · Accepted Answer

A profitable customer generates revenue that exceeds the company's cost of acquiring, selling to, and servicing that customer over time. A semi-profitable customer may generate revenue but not enough to cover the cost stream. A target customer is the intended audience for a marketing campaign. A niche customer is a highly specialized customer base. An unprofitable customer generates revenue that is less than the cost of acquiring, selling to, and servicing that customer. The question specifically asks for a customer that yields a revenue stream that exceeds the cost stream by an acceptable amount, which is a profitable customer.

A ________ Customer Is a Person, Household, or Company That