After conducting customer profitability analysis (CPA), Sunquest Vacations would likely decide to curtail any resources and activities directed at ________ customers, those seen as the most unprofitable and undesirable.
A) losing
B) loyal
C) satisfied
D) profitable
E) mixed-bag

Question

Quizplus · Accepted Answer

Customer profitability analysis (CPA) helps a company to identify its most profitable and unprofitable customers. If a company like Sunquest Vacations conducts CPA, it would decide to restrict its resources and activities for losing customers, as they are the least profitable and undesirable. The company may choose to focus on its profitable, loyal, and satisfied customers instead.

After Conducting Customer Profitability Analysis (CPA), Sunquest Vacations Would Likely