The business buyer faces many decisions in making a purchase. The number of decisions depends on
A) the end consumer.
B) the size of the company.
C) the buying situation.
D) geographic restraints.
E) upper management.

Question

Quizplus · Accepted Answer

The number of decisions that a business buyer faces in making a purchase depends on the buying situation. The buying situation can vary depending on the complexity of the product or service being purchased, the level of risk involved, and the number of people involved in the decision-making process. Factors such as the end consumer, size of the company, geographic restraints, and upper management may also play a role, but they are not the primary determinant of the number of decisions a business buyer faces.

The Business Buyer Faces Many Decisions in Making a Purchase