Many business buyers prefer to buy a total solution to a problem from one seller. ________ is the correct term for this process.
A) Vertical buying
B) Channel consolidation
C) Horizontal buying
D) Systems buying
E) Supply buying

Question

Quizplus · Accepted Answer

Systems buying refers to the process of purchasing a total solution to a problem from one seller. This approach can save time and resources by consolidating the buying process into one transaction.

Many Business Buyers Prefer to Buy a Total Solution to a Problem