Porter Airlines has billed itself as the airline that "does it right", and they have been living up to their promise to "change the way people fly". This is an example of a successful
A) negatively correlated attribute.
B) category membership.
C) differentiation strategy.
D) point-of-parity.
E) product launch.

Question

Quizplus · Accepted Answer

Porter Airlines' promise to "change the way people fly" is an example of a differentiation strategy. By positioning themselves as an airline that "does it right," they are setting themselves apart from their competitors and creating a unique brand image. This type of strategy can be successful in attracting customers who are looking for something different or better than what other airlines are offering.

Porter Airlines Has Billed Itself as the Airline That "Does