Hyatt Regency used the design of its atrium hotel lobbies to differentiate using which of the following dimensions?
A) channel differentiation
B) image differentiation
C) service differentiation
D) packaging differentiation
E) personnel differentiation

Question

Quizplus · Accepted Answer

Hyatt Regency differentiated itself through image differentiation by using the design of its atrium hotel lobbies, which created a unique and memorable atmosphere that set it apart from competitors.

Hyatt Regency Used the Design of Its Atrium Hotel Lobbies