The sales forces of companies such as GE, Cisco, and Pfizer enjoy an excellent reputation. This is an example of
A) employee differentiation.
B) service differentiation.
C) channel differentiation.
D) image differentiation.
E) product differentiation.

Question

Quizplus · Accepted Answer

Employee differentiation refers to the unique value and reputation that a company's workforce brings to its products or services, which in this case is highlighted by the excellent reputation of the sales forces of companies like GE, Cisco, and Pfizer.

The Sales Forces of Companies Such as GE, Cisco, and Pfizer