________ refers to the products or sets of products with which a brand competes and which function as close substitutes.
A) Category membership
B) Target audience
C) Competitive frame of reference
D) Demand field
E) Consumer profitability analysis

Question

Quizplus · Accepted Answer

The Answer of ________ refers to the products or sets of products with which a brand competes and which function as close substitutes.
A) Category membership
B) Target audience
C) Competitive frame of reference
D) Demand field
E) Consumer profitability analysis

________ Refers to the Products or Sets of Products with Which