When BMW created a straddle position with its "luxury and performance" approach, it was able to maximize
A) attributes.
B) competitive parity.
C) benefits.
D) its core identity.
E) both attributes and benefits.

Question

Quizplus · Accepted Answer

By combining its luxury and performance approach, BMW was able to create a unique combination of attributes and benefits that set it apart from its competitors. This straddle position allowed BMW to emphasize both luxury and performance in its marketing and appeal to a broader customer base, maximizing the benefits of both approaches.

When BMW Created a Straddle Position with Its "Luxury and Performance