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A Company Might Try to Expand the Market for Its

Question 73

Multiple Choice

A company might try to expand the market for its mature brand by working with the two factors that make up sales volume. Volume equals (=)


A) number of brand users times (×) usage rate per user.
B) price level of the product times (×) the number of items purchased.
C) number of brand users times (×) amount of money spent on each purchase.
D) price level of the product times (×) the number in the market segment selected for targeting.
E) supply times (×) demand.

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