________ is a company's ability to perform in one or more ways that competitors cannot or will not match.

Question

Quizplus · Accepted Answer

The definition provided is an accurate description of competitive advantage, which is a key concept in strategic management. Brand positioning refers to how a company positions its brand in the minds of customers relative to competitors. Market research involves gathering and analyzing information about customers and the market. Competitor analysis and competitive intelligence involve assessing the strengths and weaknesses of competitors, and gathering information on their strategies and activities, respectively. While these concepts are related to competitive advantage, they are not the same thing.

________ Is a Company's Ability to Perform in One or More