Which of the following stages of the product life cycle (PLC) is characterized as being one where there are low sales, high cost per customer, negative profits, and few competitors?

Question

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The introduction stage of the product life cycle is characterized by low sales, high cost per customer, negative profits, and few competitors. This is because the product is new to the market and requires heavy investment in research and development, marketing, and production. It takes time for the product to gain acceptance, and in the meantime, costs are high and sales are slow. Few competitors have entered the market yet, so there is little price pressure.

Which of the Following Stages of the Product Life Cycle