________ are short, three- to five-word phrases that capture the irrefutable essence or spirit of the brand positioning and ensure that the company's own employees understand what the brand represents.

Question

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Brand mantras are short, memorable phrases that communicate the core essence of a brand's positioning. They are used to help employees and customers alike understand what the brand represents and what makes it unique. Given their brevity and simplicity, brand mantras are particularly effective at encapsulating a brand's core message in a way that is easy to remember and communicate.

________ Are Short, Three- to Five-Word Phrases That Capture the Irrefutable