Managers try to stimulate sales by modifying the product's characteristics. Which of these modifications has as its aim to increase the product's functional performance?

Question

Quizplus · Accepted Answer

Quality improvement aims to increase the functional performance of the product. It involves improving the durability, reliability, efficiency, and overall effectiveness of the product. Style, packaging, features, and fashion improvements may have an impact on sales, but they do not necessarily increase the functional performance of the product.

Managers Try to Stimulate Sales by Modifying the Product's Characteristics