When sales peak, there is a low cost per customer, profits are high, and the marketing manager attempts to maximize profit while defending market share, the product is most likely in the ________ stage of the product life cycle (PLC).

Question

Quizplus · Accepted Answer

The maturity stage of the product life cycle is characterized by peak sales, low cost per customer, high profits, and strategies focused on maximizing profit while defending market share. This is because the product is well-established in the market, competition is intense, and companies focus on differentiation and maintaining their customer base.

When Sales Peak, There Is a Low Cost Per Customer