A pull strategy involves the manufacturer using its sales force and trade promotion money to induce intermediaries to carry, promote, and sell the product to the end users.

Question

Quizplus · Accepted Answer

A pull strategy involves the manufacturer focusing on creating demand for the product among consumers, so that consumers demand the product from retailers, who in turn demand it from the manufacturer. This is typically achieved through advertising and consumer promotion activities, rather than focusing primarily on the sales force and trade promotion to intermediaries.

A Pull Strategy Involves the Manufacturer Using Its Sales Force