Thinking of the target market first, then designing the supply chain backward from that point is called demand chain planning.

Question

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Demand chain planning is a customer-centric approach to supply chain management, which involves starting with the customer demand and then designing the supply chain to meet that demand. It is a reverse approach to traditional supply chain planning, which starts with the product and then works backward to the customer.

Thinking of the Target Market First, Then Designing the Supply