Marketers are using creative and unexpected ad placements to grab consumers' attentions in ________ advertising.
A) nontraditional
B) space
C) place
D) market specific
E) customer specific
Correct Answer:
Verified
Q35: In launching a new product, the advertiser
Q36: Your media buyer has presented a media
Q37: _ aims to create brand awareness and
Q38: _ expresses the rate at which new
Q39: In deciding on an ad budget, marketers
Q41: The sales impact is easiest to measure
Q42: Sales promotions include tools for _ promotion,
Q43: Information Resources Institute has provided a unique,
Q44: The company's marketing mix includes such tools
Q45: Marketers often cut the cost of advertising
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