The sales impact is easiest to measure in ________ situations.

Question

Quizplus · Accepted Answer

Direct marketing is the most measurable form of marketing as it involves targeting specific individuals or customer segments with offers and messages, and tracking their response and sales. Thus, the sales impact can be directly attributed to the marketing efforts in this situation. Other options such as PR, image-building advertising, message generation, and trade promotions may not have a direct and immediate impact on sales, making it harder to measure their sales impact.

The Sales Impact Is Easiest to Measure in ________ Situations