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Information Resources Institute Has Provided a Unique, In-Depth Examination into How

Question 43

Multiple Choice

Information Resources Institute has provided a unique, in-depth examination into how advertising works. One of their findings regarding promotions was that the ________ statistics on promotions are dismal with roughly only 16 percent of trade promotions being profitable.


A) payout
B) costs
C) normal
D) failure
E) success

Correct Answer:

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