One of the ways you can attempt to measure whether or not your company is overspending on advertising is to try to connect share of expenditures to share of market. The first step in this process is to translate a company's share of expenditures into its

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The share of expenditures needs to be translated into share of voice, which represents the percentage of all advertising spending in the market that the company's spending represents. Once share of voice is determined, it can be compared to the company's actual market share to see if there is a correlation or if the company is overspending.

One of the Ways You Can Attempt to Measure Whether