Your research has shown that your consumers have a high "forgetting rate" on your product. In fact, the "forgetting rate" is as high as 20 percent. To reverse this trend, you will undertake an advertising campaign designed to get the "message back into memory." Which of the following techniques would be most likely to produce success for your product?

Question

Quizplus · Accepted Answer

Continuity is the most effective technique for reducing forgetting rates because it ensures that the message is seen by consumers on a regular basis.

Your Research Has Shown That Your Consumers Have a High