In using sales promotion, a company must establish its objectives, select the tools, develop the program, ________, implement and control it, and evaluate the results.

Question

Quizplus · Accepted Answer

Pretesting the program allows the company to identify any potential issues or weaknesses before the program is fully implemented. This can save the company time and money in the long run. While selecting the audience and target market are important, they are typically done earlier in the planning process. Selecting the media and reviewing costs are also important, but they come after the program has been developed.

In Using Sales Promotion, a Company Must Establish Its Objectives