A company's "share of advertising" expenditures should produce an ultimate

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A company's "share of advertising" expenditures should produce an ultimate "share of market," which refers to the percentage of overall sales in a given market that a company holds. This means that the goal of advertising is to increase sales and gain a larger share of the market compared to competitors. Share of business (A) and share of mind (C) are marketing metrics that are also important but not directly tied to advertising expenditures. Share of voice (D) refers to a company's visibility or presence in a market compared to competitors, which can be influenced by advertising but doesn't necessarily translate to market share. Share of heart (E) is a less common marketing metric that generally refers to emotional engagement or loyalty among customers.

A Company's "Share of Advertising" Expenditures Should Produce an Ultimate