Personal selling is moving from relationship-based methods to transaction-based methods.

Question

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Personal selling is moving towards more personalized and relationship-based methods, rather than transaction-based methods. Sales representatives are focusing on building long-term relationships with customers, understanding their needs and preferences, and providing customized solutions to meet those needs. This approach helps to increase customer loyalty and retention, and ultimately drives sales growth.

Personal Selling Is Moving from Relationship-Based Methods to Transaction-Based Methods