A buyer saying "The price is higher than I thought it would be" should be viewed by the salesperson as a(n) ____.
A) Green light statement
B) Red light statement
C) Yellow light
D) Commitment signal
E) None of the above are accurate

Question

Quizplus · Accepted Answer

A buyer saying "The price is higher than I thought it would be" is a red light statement as it indicates that the buyer may not be willing to make a purchase due to the perceived high price. This statement signals that the salesperson needs to address the buyer's concerns and objections before attempting to close the sale.

A Buyer Saying "The Price Is Higher Than I Thought